Big Hit Volumizing Shampoo

A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.*

What else you need to know: Ready for a big hit of volume? This lightweight shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3x more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.**Based on a professional evaluation of 32 subjects.**Clinically tested when using Big Hit Shampoo + Conditioner together as a system.Hair Texture: Straight, Wavy, Curly Hair Type: Fine, Medium Hair Concerns:VolumizingKey Benefits: – instant and all day volume*- weightless moisture- touchable softness Fragrance Description: A blend of warm vanilla, spicy sweet clover, and fresh citrus.In a 7-day consumer study of 32 participants: 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*91% agree that Big Hit Shampoo and Conditioner add weightless moisture*94% agree that their hair feels touchably soft**Based on 7-day consumer study of 32 participants.