Description
Thickens | Holds | Adds Body
Achieve bounce, thickness, strength, and long-lasting, defined style with this weightless mousse.
Virtue® Volumizing Mousse instantly thickens hair, addsbody, bounce, and flexible hold for a long-lasting style.
Combining the power of our signature Alpha Keratin 60ku®with Baobab Seed, this lightweight mousse goes above andbeyond volume with staying power:
It strengthens hair, addsshine, and protects from heat damage and humidity. Nosticky residues, no crunchy finishes. Just volume that lasts.
Our signature Alpha Keratin 60ku® binds directly to hair,filling and smoothing cracks and crevices along the cuticlewhile Baobab Seed adds healthy bounce and fullness.
IDEAL FOR
• All hair types, especially those with fine, flat, or thinninghair.
• Safe for color-treated and chemically treated hair.
KEY CLAIMS
• Immediately, 98% of women felt their hair lookedhealthier and stronger after just one use.
• After 3 uses, 96% of women felt their hair was hydrated,fuller, and that their style lasted longer.
• After 1 week, 96% of women felt their hair had morevolume and body, felt stronger, and looked healthier.
Consumer perception study conducted on 50 respondents immediately, after8 hours, 3 days and 1 week of product usage.
AQUA (WATER, EAU), VP/VA COPOLYMER, PROPANE, ISOBUTANE, ACRYLATES COPOLYMER, KERATIN, HYDROLYZED SOY PROTEIN, WHEAT AMINO ACIDS, PANTHENOL, GLYCINE, ALANINE, HYDROLYZED AMARANTH PROTEIN, SERINE, VALINE, TOCOPHEROL, THREONINE, PROLINE, ISOLEUCINE, PHENYLALANINE, HISTIDINE, SALIX NIGRA (WILLOW) BARK EXTRACT, SODIUM PCA, SODIUM LACTATE, ARGININE, ASPARTIC ACID, PCA, POLYQUATERNIUM-4, PHENOXYETHANOL, PARFUM (FRAGRANCE), BUTYLENE GLYCOL, PEG-12 DIMETHICONE, OLETH-20, DECYL GLUCOSIDE, LAURETH-23, STEARYL ALCOHOL, CETRIMONIUM CHLORIDE,AMINOMETHYL PROPANOL, ETHYLHEXYLGLYCERIN, PEG-12 ALLYL ETHER, PEG-12, POTASSIUM SORBATE, DISODIUM EDTA, BENZYL ALCOHOL, SODIUM CHLORIDE, LINALOOL, BENZYL SALICYLATE, HYDROXYCITRONELLAL, LIMONENE, GERANIOL, CITRONELLOL, CITRAL.
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